Archive: marketing

• Twitter: Secret Weapon or Overhyped?

  By ekm45 December 19, 2013

  This is a golden moment for Twitter. Its IPO just began trading and is currently trading up. The platform has shown ongoing user growth, with over 500 million users worldwide. It is touted as an excit

  Categories: 2014, The Gnovis Blog Tags: Hashtag, marketing, social media, twitter

• Buzz-Building and the Alchemy of Advertising

  By jhubanks@gmail.com November 2, 2011

  I’ll never forget it: It was the summer of 2004. I was with a friend at Santa Monica State Beach, near L.A. We were both on vacation. As I started walking into the surf—my feet bare, sand and foamy w

  Categories: 2011, The Gnovis Blog Tags: 2012, 2012 election, advertising, agenda setting, buzz, buzz marketing, campaigning, democratic convention, dnc, emanuel rosen, gop, Herman Cain, influence, los angeles, LOST, lost pilot, lost season one, marketing, michelle bachmann, mitt romney, obama, Paranormal Activity, paranormal activity 3, political communication, re-election, republican convention, republican debates, Rick Perry, RNC, santa monica, santa monica state beach, the anatomy of buzz, word-of-mouth

• Cracking the code: The advertising cliché of the smartphone age

  By Hanna.Woodburn October 6, 2011

  Marketeers are notorious for adopting the next eye-catching branding trend, and the digital age has only increased the options for luring potential customers. From cereal boxes to billboards, quick re

  Categories: 2011, The Gnovis Blog Tags: Advertising Age, Dan Wieneke, Layar, Macy's backstage pass, marketing, Microsoft Tag, MoMA, QR codes, QR codes uses