Archive: word-of-mouth

• Buzz-Building and the Alchemy of Advertising

  By jhubanks@gmail.com November 2, 2011

  I’ll never forget it: It was the summer of 2004. I was with a friend at Santa Monica State Beach, near L.A. We were both on vacation. As I started walking into the surf—my feet bare, sand and foamy w

  Categories: 2011, The Gnovis Blog Tags: 2012, 2012 election, advertising, agenda setting, buzz, buzz marketing, campaigning, democratic convention, dnc, emanuel rosen, gop, Herman Cain, influence, los angeles, LOST, lost pilot, lost season one, marketing, michelle bachmann, mitt romney, obama, Paranormal Activity, paranormal activity 3, political communication, re-election, republican convention, republican debates, Rick Perry, RNC, santa monica, santa monica state beach, the anatomy of buzz, word-of-mouth

• Beyond the Online: Social Networks in a Theater Near You

  By abc55@georgetown.edu November 1, 2011

  [caption id="attachment_2942" align="alignright" width="300" caption="Network by Anne-Bennett Cook Smithson"][/caption] Since my very first class in CCT, I have been fascinated with social networks. I

  Categories: 2011, The Gnovis Blog Tags: advertising, agent-based modeling, Center for Complexity in Business Conference, emergence, Epstein grow, JM Epstein, motion picture industry, movie trailers, social network analysis, UMD, word-of-mouth