Archive: advertising
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The Eames, Advertising & Art
An ad that pretends to be art is — at absolute best — like somebody who smiles warmly at you only because he wants something from you. David Foster Wallace I recently watched the documentary Eames: T
Categories: 2012, The Gnovis Blog
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Buzz-Building and the Alchemy of Advertising
I’ll never forget it: It was the summer of 2004. I was with a friend at Santa Monica State Beach, near L.A. We were both on vacation. As I started walking into the surf—my feet bare, sand and foamy w
Categories: 2011, The Gnovis Blog
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Beyond the Online: Social Networks in a Theater Near You
[caption id="attachment_2942" align="alignright" width="300" caption="Network by Anne-Bennett Cook Smithson"][/caption] Since my very first class in CCT, I have been fascinated with social networks. I
Categories: 2011, The Gnovis Blog