Archive: two-step flow

• Two-Step Tweets: Teaching an Old Framework New Tricks

  By jhubanks@gmail.com November 14, 2011

  As media effects scholarship has evolved over the decades, media has always been understood to perform an important and influential function in society. Questions of whom media influence, with what e

  Categories: 2011, The Gnovis Blog Tags: comm theory, communication theory, culture industry, facebook, hypodermic model, identity, influence, lasswell, media studies, occupy oakland, Occupy Wall Street, online influence, opinion makers, political communication, politics, public sphere, social media, technological determination, technology, tweets, twitter, two-step flow