Archive: hypodermic needle theory

• The Hodgepodge of Communication

  By jrw68 November 23, 2011

  The intricate nature of media consumption and communication is a characteristic not necessarily caused by on today’s hyper-mediated world. Rather, it is a product of media and communication phenomena

  Categories: 2011, The Gnovis Blog Tags: communication studies, Elihu Katz, hypodermic needle theory, media, media richness, media studies, opinion leader, paul lazarsfeld, qualitative communication, quantitative communication, rich media, stuart hall