Archive: artificial intelligence
The Impact of AI on PR and Strategic Communications: A Double-Edged Sword by Maria Fernanda Chanduvi
Artificial intelligence (AI) is rapidly transforming the world, and the Public Relations (PR) and strategic communications field is no exception. In the ever-evolving landscape of PR and communications, AI has been nothing short of revolutionary, offering both positive and negative consequences for the industry.
In Ex Machina, we see a struggle spin outwards from a central point of knowledge: qualities which would have at one point fallen solely within what might be described as the prescriptive domain of the human Form have begun to fall outside of that domain. When we are presented, through the film, with a robot that demonstrably moves like a human, looks like a human, exhibits the consciousness of a human, and in the very abstract sense feels like a human, we are left to wonder what exactly defines us in a world that holds such possibilities.
More than 2000 years ago, Plato made several interesting references to the notion of creativity, in the Socratic dialogues. In Meno, Socrates claims that “when poets produce truly great poetry, they do it not through knowledge or mastery, but rather by being divinely “inspired” by the Muses”. In another dialogue, Socrates contemplates the origins of new knowledge, which can be interpreted as creative thinking. Socrates wondered how can existing knowledge evolve into new ideas. When asked by Meno, “will we say, of a painter, that he makes something?”, Socrates responded, “no, he merely imitates”.