Archive: Super Bowl commercials
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"Imported from Detroit": Selling the Country and Cars
Commercials embody more than product placement and promotion. They embody a certain cultural collectivism. We laugh and cry along great distances in unison at 30-second spots designed to elicit the most visceral emotions to achieve a solitary goal – sell. This year’s Super Bowl Sunday was replete with a variety of commercials tugging on innumerable cultural references; however, one in particular employed an oft-ignored allegory for American patriotism with bona fide success.
Category: The Gnovis Blog