Archive: agency and new communication tools

• New Media’s Schizophrenic Audience

  By gnovisguest April 4, 2012

  What is an audience and, moreover, what makes an audience passive versus active? Mosco and Kaye (2000) famously called the audience “one of the most hotly contested” governing ideas in mass communica

  Categories: 2012, The Gnovis Blog Tags: agency and new communication tools, reinterpretation of Lazarfeld's two-step flow communication model, rethinking mass communication models, talking with Paul Krugman