Coming Down the Stretch: An Analysis of the use of Sports References in Political Dialogues and its Effectiveness

Posted in 2008 Journal


Did a candidate just “hit a home run?” Which candidate is running as “the underdog?” Is someone “moving the goalposts?” In today’s media landscape, the use of sports references to describe political candidates and events is abundant. This paper takes a look at the history of this type of horse-race journalism and its use in current political dialogues. Through a study of primary election night transcripts and ratings, this study looks at how the networks and their viewers have been affected from enhanced use of sports references throughout their coverage. Additionally, research conducted for this study looks at the effectiveness of utilizing those nuanced sports metaphors in political coverage over more direct and insightful campaign information.
Full Article (PDF):application/pdf iconComing-Down-Stretch.pdf